Course Overview

    Overview

    What's Included

    Course Highlights

    Eligibility Criteria

    Benefits

    Who Can Take

    What Is Quality Function Deployment and the House of Quality?

    A Customer-Driven Route to Better Products

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    What's Included in Your Quality Function Deployment Training

    • One-day interactive instructor-led training across eleven modules

    • 8 PDUs on completion of the training

    • Coverage of the four phases of the QFD process

    • Copy of course material and SME-prepared study guide

    • Course completion certificate from Invensis Learning

    Key Highlights

    of the Quality Function Deployment Training Course

    Quality Function Deployment Training Eligibility in the China

    Who Can Enrol?

    What You Gain by Mastering QFD

    Skills That Show up in Your Next Project

    Who Should Take Quality Function Deployment Training in China?

    • R&D Personnel

    • Project Managers

    • Service Team Leaders

    • Design and Process Engineers

    • Manufacturing Engineers and Managers

    • Quality Personnel and Consultants

    • Marketing and Sales Professionals

    • Product Development Personnel

    Where QFD Skills Lead in China

    Is Customer-Driven Design in Demand?

    Customer-driven design skills are increasingly prized across China's manufacturing and technology base, from automotive and new energy vehicles to electronics, appliances and industrial equipment. As Chinese firms compress product cycles and move up the value chain, professionals who can capture the Voice of the Customer and translate it into design targets stand out. QFD capability supports roles from quality and design engineer through R&D and product management to quality manager, and here is what the market is telling us right now.

    Market Forces Making QFD Skills Valuable in China

    QFD is more than a matrix. It is the skill that keeps the customer at the centre of fast-moving product development. Join professionals across China who design quality in from the start. Start your journey today.

    Your China Career Transformation

    Where You Stand Today,

    And Where QFD Skills Take You

    China's product and manufacturing market is moving fast toward quality-led, customer-driven design, and employers increasingly separate professionals who can operationalise the Voice of the Customer from those who cannot. Here is which side of that line you want to be on.

    Sources: PayScale, ERI SalaryExpert, Salary.com (China) 2026.

    Module 2: Pre-Planning a QFD Project

    • Defining project scope, objectives, and completion criteria for a QFD initiative
    • Assembling the cross-functional QFD team and assigning roles and responsibilities
    • Gathering Voice of the Market data and establishing documentation requirements

    Module 3: Voice of the Customer

    • Understanding the three quality levels from the Kano Model: basic, performance, and excitement
    • Methods for collecting customer information including interviews, surveys, and observation
    • Translating raw customer input into structured, actionable customer requirement statements

    Module 4: Needs vs. Features

    • Distinguishing between what customers need and how products or processes can deliver those needs
    • Understanding abstraction levels and how to move from customer language to technical descriptors
    • Translating customer needs into measurable performance characteristics for the QFD matrix

    Module 5: Calculating a QFD Matrix

    • Understanding the whats versus hows framework and its role in QFD matrix structure
    • Building the relationship matrix and applying weighting scales to prioritise design requirements
    • Completing Phase I QFD calculations to generate a ranked set of technical design targets

    Module 6: Rooms in the House of Quality

    • Understanding the structure of the House of Quality including the roof, walls, ceiling, and floor
    • Building each room of the House of Quality step by step and understanding its role
    • Evaluating and interpreting completed House of Quality matrices for design decision-making

    Module 7: Beyond the House of Quality

    • Applying the Phase II product design matrix to translate technical requirements into component characteristics
    • Building Phase III process design matrices and Phase IV production planning matrices
    • Connecting the four-phase QFD cascade to ensure design intent flows through to production

    Module 8: Affinity Diagrams

    • Creating affinity diagrams to organise large volumes of customer requirements into logical groups
    • Facilitating team-based affinity sessions to build shared understanding of customer needs
    • Using affinity diagrams as input to the QFD matrix planning process

    Module 9: Tree Diagrams

    • Building tree diagrams to hierarchically decompose high-level requirements into detailed specifications
    • Using tree diagrams to connect customer needs to measurable technical attributes
    • Integrating tree diagrams with the QFD matrix to improve requirement traceability

    Module 10: Cause-and-Effect Diagrams

    • Constructing cause-and-effect diagrams to identify contributors to quality and design performance gaps
    • Using fishbone analysis within a QFD context to address root causes of customer dissatisfaction
    • Combining cause-and-effect analysis with QFD matrix outputs to prioritise design improvements

    Module 11: Flowcharts

    • Creating process flowcharts to document and visualize product development and quality workflows
    • Using flowcharts to map handoffs, decision points, and quality checkpoints in the design process
    • Integrating flowcharts with QFD planning to align process steps with customer requirements

    Course Curriculum

    of the Quality Function Deployment Training

    The online Quality Function Deployment training course curriculum in the China is structured across eleven modules delivered in a one-day intensive programme. The course progresses from foundational QFD concepts through to advanced matrix construction, House of Quality application, and supporting quality tools.

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    Skills You Will Build in This QFD Course

    Practical, Job-Ready Capabilities

    This programme builds practical, job-ready QFD capability from first principles. By the end, you can capture and structure customer requirements, build and interpret a full House of Quality, and cascade those requirements all the way to production controls on your own products and services.

    Capture and Structure the Voice of the Customer

    Collect customer needs through interviews, observation, surveys and complaint analysis, then organise them with affinity diagrams into a clear primary, secondary and tertiary requirement hierarchy ready for QFD.

    Prioritise Requirements with the Kano Model

    Classify customer needs into must-be, performance and delighter requirements, and apply importance weighting so design investment goes to the features that genuinely move customer satisfaction.

    Build the House of Quality Step by Step

    Construct all six rooms of the matrix: customer requirements, measurable engineering characteristics, the relationship matrix, the correlation roof, competitive benchmarking and engineering targets.

    Interpret the Matrix and Resolve Trade-Offs

    Calculate absolute and relative technical importance, find design hot spots, read row and column gaps, and resolve conflicts revealed by the roof before they reach expensive prototyping.

    Cascade QFD Through the Four Phases

    Carry requirements from product planning into parts deployment, process planning and production planning, keeping a traceable link from every customer need to its production control.

    Apply QFD in DFSS, DMAIC and Services

    Use QFD in the DMADV Measure phase and the DMAIC Define phase, and extend the House of Quality to service, healthcare and software design where customer needs drive delivery.

    Quality Function Deployment Training Modes

    for Professionals and Teams

    We offer flexible training formats designed to suit different learning preferences, schedules, and professional goals. Whether you prefer self-paced learning or a structured, corporate, instructor-led experience, choose the option that best supports your skill development journey with the best Quality Function Deployment online training options.

    Quality Function Deployment Classroom Training

    • Instructor-led classroom sessions

    • Interactive discussions and group activities

    • Real-world examples and practical exercises

    • Structured learning with fixed schedules

    • Opportunities for peer networking and collaboration

    • Practice assessments and knowledge checks

    • Dedicated Q&A and concept clarification

    • Immediate trainer feedback and support

    Learn through face-to-face sessions led by experienced instructors in a collaborative classroom environment. This classroom Quality Function Deployment training combines expert guidance, peer interaction, and hands-on activities to create an engaging learning experience.

    Best For: Learners who prefer in-person interaction, structured schedules, and collaborative learning experiences.

    Quality Function Deployment Corporate Group Training

    • Customised training aligned to organisational goals

    • Flexible delivery: onsite, virtual, hybrid, or blended

    • Scheduling tailored to business availability

    • Role-based examples and industry-relevant discussions

    • Progress tracking and learner assessments where applicable

    • Dedicated coordination and administrative support

    • Consistent learning experiences across teams

    • Scalable delivery for local, regional, or global workforces

    Designed for organizations that want to build capabilities at scale, standardise knowledge, and support workforce development through customised Quality Function Deployment training for companies.

    Best For: Organizations looking to upskill employees, address capability gaps, and deliver consistent training across teams.

    Quality Function Deployment Focused 1-to-1 Training

    • One-to-one instructor attention

    • Customised learning plans and objectives

    • Flexible scheduling based on availability

    • Personalized feedback and coaching

    • Additional focus on challenging topics

    • Targeted practice and revision support

    • Faster clarification of questions and concepts

    • Learning pace is adapted to individual needs

    Receive personalized instruction tailored to your goals, pace, and learning requirements through dedicated sessions delivered by thr trusted Quality Function Deployment training company.

    Best For: Professionals seeking personalized guidance, accelerated learning, or focused support to achieve specific outcomes.

    Quality Function Deployment Live Virtual Training

    Quality Function Deployment Live Virtual Training

    Live online instructor-led sessions

    Interactive discussions and virtual activities

    Expert guidance from experienced trainers

    Practice assessments and revision support

    Dedicated Q&A sessions for concept clarification

    Fixed schedules for accountability and momentum

    Small batch sizes for personalized attention

    Access from any location with internet connectivity

    Starts from

    CNY 2670

    Please Note: Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

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    Why Choose Invensis Learning for QFD in China

    Expert-Led and ISO-Certified

    As a trusted Quality Function Deployment training company in China, Invensis Learning delivers practical, instructor-led QFD training for professionals and teams who want to design quality in from the start. Our programmes combine experienced trainers, hands-on House of Quality practice, structured courseware and flexible delivery, all backed by ISO-certified quality and information security standards. Whether you enrol as an individual or plan group training for a product, quality or R&D team, we focus on real understanding and workplace application, so you leave able to run QFD on your own products from day one.

    • Experienced, practitioner-led trainers with real product and quality expertise
    • Hands-on House of Quality exercises using realistic product and service scenarios
    • Flexible live virtual, classroom and onsite formats for individuals and teams
    • Structured, practical courseware you can apply on your own projects immediately
    • Customised group training aligned to your products and sector
    • Dedicated learner support before, during and after the programme
    • ISO 9001:2015 and ISO 27001:2022 certified training operations
    • Trusted by professionals and organisations across manufacturing and technology

    60+

    Global Course Portfolio

    100+

    Countries Served

    ISO 9001

    Quality Management

    200K+

    Professionals Trained

    ISO 9001:2015 Certified

    ISO 9001:2015 Certified

    ISO 27001:2022 Certified

    ISO 27001:2022 Certified

    Secure SSL Encryption

    Secure SSL Encryption

    Leaders in Training industry for 12+ years

    Leaders in Training industry for 12+ years

    Over 5000 five star reviews

    Over 5000 five star reviews

    Level AA conformance, W3C WCAG 2.2

    Level AA conformance, W3C WCAG 2.2

    Quality Function Deployment Training Locations in China

    Instructor-led in-person Classroom training is available for group batches. All other public cohorts are delivered as Instructor-led Live Virtual. See available cohorts.

    Quality Function Deployment Training Location in China

    Mandarin Oriental Wangfujing Beijing, No. 269 Wangfujing Street, Beijing, China, 100006

    Quality Function Deployment Training Location in China

    Atlantis Sanya, 9P5R+4Q6, North Haitang Bei Road, Sanya, China, 572013

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    Corporate QFD Training in China

    For Product and Quality Teams

    • Suitable for small, medium and large product, quality and R&D teams
    • Customised schedules that fit production and development timelines
    • Flexible delivery through onsite, live virtual, hybrid or blended formats
    • Trainers with real product development and quality management expertise
    • Sector-relevant examples from automotive, electronics and consumer goods
    • Teams build a House of Quality for a real product during the sessions
    • Dedicated coordination and support for group training across China

    Trusted by Leading Enterprises in China

    BYDHaierLenovoMideaBosch ChinaGeely

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    We also deliver Quality Function Deployment Training across multiple cities in China

    Quality Function Deployment training for individuals and teams. Select a city in China to view upcoming dates, formats and pricing.

    Quality Function Deployment Training Course in BeijingQuality Function Deployment Training Course in MacauQuality Function Deployment Training Course in NanjingQuality Function Deployment Training Course in ShanghaiQuality Function Deployment Training Course in Shenzhen

    Frequently Asked Questions

    Here's everything you may ask...

    Yes. QFD is a practical, in-demand skill across China's automotive, electronics and consumer goods sectors, where employers increasingly want professionals who can turn customer needs into design targets. It supports roles from quality and design engineer to R&D and quality manager, and applies immediately on real product work.

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