What Is Quality Function Deployment and Why It MattersUntitledA Customer-Driven Design Method
Quality Function Deployment (QFD) is a structured, customer-driven method for translating the Voice of the Customer into specific engineering and process characteristics at every stage of product and service development. This Quality Function Deployment training in Portugal gives your teams the practical toolkit to do exactly that, built around the House of Quality (HoQ) matrix first developed in Japan by Yoji Akao and Shigeru Mizuno. Over one focused day, you learn how to capture and structure customer needs, classify them with the Kano model, and build the six rooms of the House of Quality: from customer requirements and engineering characteristics to the relationship matrix, the correlation roof, competitive benchmarking and engineering targets. You then cascade those outputs through the four QFD phases, from product planning to parts deployment, process planning and production control. The programme suits product designers, design and quality engineers, product managers, R&D professionals and Six Sigma practitioners across Portugal's automotive, aerospace, electronics and medical device sectors. It is a practical, skills-focused course, so you leave able to run a Voice of the Customer workshop and build a working House of Quality for one of your own products.










