In today's highly competitive and challenging business landscape, enterprises have to consider innovative strategies to delight their customers to keep them loyal towards a brand. Adding a unique selling proposition in the form of an additional service free of charge or a hidden product feature within is one way to differentiate your company from the competition, but what factors need are considered to execute this strategy?
The Kano Model is a customer satisfaction model that was developed by Professor Noriaki Kano. This Kano Model refers to a 'delighter' in the form of something that is unexpected and provides satisfaction when fulfilled for the customer. These delighters in a service or product can be leveraged both from an enterprise and customer perspective to capture the market and stay profitable for the long term.
Globally there is an increasing demand for organizations to come out with newer products at regular intervals. With the ever-decreasing time gap between conceptualization to the final product, companies are facing severe pressure to stay in business. This pressure has led to a changed perspective where businesses have started to focus on design-based quality control than previously widely-accepted post-production quality control methods.
To gain a proper understanding of how the Kano Model works and how the Kano analysis works, be part of this exclusive webinar. Businesses are now working on various Six Sigma projects which focus on customer satisfaction, and the Kano Model is one such essential tool that acts as a critical differentiator.
Urmimala Sinha is a Corporate Trainer associated with large MNCs in different domains and educational institutions. In her 14+ years of experience, she has trained & positively impacted more than 63 large organizations across the globe through training & Consultancy in Six Sigma Black Belt & Green Belt, TQM, Scrum Master, Design Thinking, People Management, Leadership, Communication skills, Customer Service, Sales & Behavioral Training.