Future of Agile Coaches

Coaching as a profession is more difficult than it initially appears. However, when done effectively, it provides immense value. A coach helps beginners to become experts. They help seekers looking forward to making a big shift in their career path understand the complexities and nuances in a field. So, this article will comprehensively explain what every individual must know about agile coach before moving forward in their career.

There are a few characteristics shared by all coaches, generally speaking:

  • They have considerable experience
  • They are available to provide emotional support
  • They consistently motivate and challenge their clients to be their best selves

An agile coach is all of those mentioned above. Still, they typically work in a digital company, assisting individuals, teams, and even the entire organization in their pursuit of excellence. They identify obvious problems and encourage others to address them. They manage personality conflicts and the resolution of conflicts. In addition, they provide process and behavior coaching to help eliminate waste and concentrate efforts on delivery.

What Exactly is Agile Coaching?

In simple words, Agile coaches assist corporate teams in learning the agile methodology and oversee the growth of agile teams to ensure the organization’s success. In addition, they are responsible for assisting teams throughout the implementation process and enticing employees and management to adopt the agile methodology. An agile coach’s ultimate goal is to equip agile teams with the knowledge, tools, and training required to utilize agile fully. So, one can pursue a career as an agile coach by completing the best agile management courses.

What Is the Role of an Agile Coach?

What does it mean for an Agile coach to help teams and organizations adopt Agile practices? Following are some of the day-to-day responsibilities an Agile coach may encounter:

  • Plan and design the Agile adoption by multiple teams
  • Offer training on Agile frameworks such as Scrum, Kanban, and SAFe
  • Promote an environment of transparency and psychological safety
  • Leaders (such as Scrum masters, product owners, and executives) should be instructed in Agile leadership practices
  • Develop a solid roadmap or operating model for future Agile practices
  • Take a leadership role for Agile values

Why Should You Hire an Agile Coach?

Agile is simple to comprehend but difficult to master, causing many leaders difficulties when making the switch. Most of these issues result from unrealistic expectations regarding the ease of implementing Agile within a team, department, or entire organization.

Scrum, for instance, has widespread appeal because it appears to provide a solution that fits all situations and is simple to implement. Nevertheless, every circumstance is unique, and many project managers find themselves in situations where they have implemented all of the appropriate Agile processes. Still, they have the sense that something is not quite right. Occasionally, Agile appears to work in one business unit but not another.

This is the circumstance in which an Agile coach becomes an asset to the team. It is his/her responsibility to determine why Agile is not producing the desired results and how to rectify the situation. 

The business of agile coaching is thriving, with “Scrum Master” appearing on numerous lists of the fastest-growing careers. Moreover, since the 2008 global financial crisis, the rise of the agile coaching market has coincided almost perfectly with a very robust U.S. and global economy.

The entry of management consultants into the agile coaching industry is currently driving up the demand for agile coaches, but this trend is anticipated to reverse. Frequently, businesses underinvest in agile coaching. As a result, independent agile coaches (freelancers) are paid in various ways.

Is an Agile Coach Desirable?

The average annual salary for an Agile coach in the United States is $142,516. However, according to Glassdoor.com, the reported salaries range from $96,000 to $197,000, according to Glassdoor.com

Compared to the average annual U.S. salary for comparable positions:

  • Scrum master: $110,612
  • Senior Scrum master: $126,273
  • Senior Agile instructor: $157,094
  • Enterprise Agile coach: $168,883
  • Agile project manager: $105,704
  • Project manager: $96,312

All salary information is provided by Glassdoor and is current as of March 2022.

It is a well-compensated professional position that requires a balance of project management and leadership abilities. Agile coaches assist organizations in adopting and effectively implementing Agile methodologies within project teams and product development programs by guiding, assisting, and providing support. It makes the future of agile coaching an exciting prospect.

How Can I Become an Agile Coach?

Develop Agile Coach Abilities

There are a few skills that Agile coaches are frequently expected to possess. These consist of:

To be an effective Agile coach, it is essential to have a thorough understanding of Agile and its various frameworks. Scrum, Kanban, and SAFe are typical frameworks; occasionally, XP and Lean knowledge are required. Know what differentiates one from the others, the underlying values of each approach, and how to implement them in a real-world setting.

As an Agile coach, you will train other leaders and encourage entire teams or organizations to change their mindsets and frequently entrenched work habits through communication. To communicate effectively as a coach, it is not enough to express yourself well; you must also be able to negotiate, inspire, and resolve conflict.

You will need sufficient knowledge of project management tools and software to teach others how to use them. These may include widely utilized project management tools such as RACI charts, burndown charts, and GANTT charts. In addition, you may employ Agile-specific tools such as Kanban boards, wikis, and bug trackers.

Numerous books, podcasts, and online resources are available to assist you in learning Agile and Agile scaling.

Gain Agile Project Management Experience

Job descriptions frequently require experience in various Agile environments and prefer candidates with coaching experience. Therefore, developing your resume in these areas will place you in a competitive position for Agile coaching jobs. You can accomplish this in several ways:

Perform Duties as a Scrum Master

Numerous job descriptions list Scrum master experience as coaching experience. Scrum is the most popular Agile framework; according to a 2021 survey, 81 percent of Agile adopters use Scrum or a Scrum-based hybrid. As an Agile coach, you will likely need to be familiar with Scrum methodology. Being a Scrum master can naturally lead to Agile coaching. Need clarification on how to get there? Learn the requirements for becoming a Scrum master.

Participate in an Agile Team

As an Agile coach, you should be as knowledgeable as possible about how Agile functions on various teams. Familiarity with Scrum will be essential, but familiarity with other methodologies will also be advantageous. Therefore, try becoming familiar with Kanban, XP, and Lean methodologies, and if possible, participate in scaling Scrum or Agile practices.

Earn Certification as an Agile Coach

Agile coach certifications can increase your competitiveness on the job market and validates to prospective employers that you possess the required expertise expected of professionals. Additionally, preparing for and obtaining the certification can help you learn about Agile coaching and acquire new skills.

The following credentials are frequently requested in job postings:

  • SAFe Practitioner (SPCT)
  • Certifications for PMI-Agile Certified Practitioner (PMI-ACP) and ICAgile Certified Professional in Agile Coaching (ICP-ACC)
  • Certification as an ICAgile Certified Expert in Agile Coaching (ICE-AC)

Consider obtaining an Agile Scrum master certification as well. But, before that, get an Agile Scrum Foundation Certification to help you get started. Numerous Agile positions require experience as a Scrum master or with scaling Scrum.

  • Licensed Scrum Master (CSM)
  • Certified Product Owner for Scrum (CSPO)
  • Certified Scrum Specialist (CSP)
  • Large-Scale Scrum (LeSS)
  • Certified Scrum Master (PSM)
  • Certified Scrum Alliance Enterprise Coach (CEC)

Examine a Few Job Descriptions to Determine the Required Credentials for the Desired Position

A coach can help you see the bigger picture, which can become obscured by the daily grind. These coaches help you in sharing ideas with the team and disseminating information across teams and organizational levels – creating visibility to the agile way and building bridges to push agility into the organization to optimize the flow of information between team and management and vice versa to push agility into the organization to optimize the flow of information between team and management and vice versa to push agility into the organization to push.

They promote information sharing, networking, and knowledge exchange by organizing knowledge-sharing sessions. The focus then shifts to the product. Moreover, Agile coaches assist the product team in developing the release plan, aid the product owner in creating and communicating the product vision, and create the product backlog.

If you want a career as an Agile Coach, one of the first things to consider is how much schooling you will need. An undergraduate degree is required. However, becoming an Agile Coach with only a high school diploma is impossible, as most possess a bachelor’s degree.

Choosing the correct major is important for becoming an Agile Coach. Most agile coaches possess a Bachelor’s or Master’s degree. Associate Degrees and Diplomas are additional degrees that Agile Coaches can earn.

Work experience in other fields may also benefit your quest to become an Agile Coach. Numerous Agile Coach positions require prior project management experience. Numerous Agile Coaches also have experience as senior project managers.


Agile Coach is an expert in Agile methodology who embraces teaching and imparting knowledge to advance Agile values that steer growth and productivity in an organization. So, check out Invensis Learning for more courses that will help you advance your career with certifications that are industry relevant. 

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Billie Keita is known for her exemplary skills in implementing project management methodologies and best practices for business critical projects. She possesses 10+ years of experience in handling complex software development projects across Europe and African region. She also conducts many webinars and podcasts where she talks about her own experiences in implementing Agile techniques. She is a Certified ScrumMaster (CSM) and PMI Project Management Professional (PMP)®, and has published many articles across various websites.


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