Business Analysis Definition - Invensis Learning

Business analysis is an individual’s ability to facilitate changes in an organization to satisfy the needs of the stakeholders. This term generally refers to the practice of tracking business needs and developing solutions to meet the requirements. These techniques are used to create an appropriate plan and bring the change into action. Business analysis skills revolve around understanding the structure, processes, policies, and operations of an organization. Now, let us explore the business analysis definition and different business analysis techniques in this article.

Business Analysis Definition

Business analysis is the practice of:

  • Understanding the structures and policies of an organization
  • Recommending solutions that enable the organization to achieve its strategic goals
  • Working as a liaison between stakeholders and IT departments

So, now you guys know what business analysis means. Different governing bodies such as the International Institute of Business Analysis (IIBA), Project Management Institute (PMI), and British Computer Society (BCS) have helped to standardize the Business Analysis profession. Let’s take a look at the BA definitions from these groups that are setting current standards. 

According to IIBA, International Institute of Business Analysis, “Business Analysis is the practice of enabling change in an organizational context, by defining needs and recommending solutions that deliver value to stakeholders.”

According to PMI, Project Management Institute, “Business Analysis is Identifying business needs. Recommending relevant solutions. Working with stakeholders to elicit requirements. Analyzing, defining, documenting, and managing requirements.”

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Why is Business Analysis Helpful?

Business analysis plays a vital role in every organization. It helps in identifying business needs/requirements and formulating the solutions for any business problems. Business analysis helps in improving the effectiveness of IT with better alignment between business and technical needs. It helps to identify and articulate the need for change and how organizations must work to facilitate that change. Overall it helps organizations do business better.

Organizations use business analysis, for

  • Generating effective solutions
  • Providing the required documentation
  • Assigning sufficient resources
  • Achieving greater efficiency
  • Modeling the entire organizations 
  • Identifying new opportunities
  • Achieving goals
  • Providing value to stakeholders
  • Making correct business decisions 

Now that we have learned different business analysis definitions, let us explore various business analysis techniques that organizations are currently using.

Common Business Analysis Techniques

Here are some business analysis techniques used by organizations worldwide:

MOST (Mission, Objectives, Strategies, and Tactics) 

Identifying the mission, objectives, strategies, and tactics helps business analysts analyze internal structures of what an organization aims to accomplish and how to formulate the solutions.

PESTLE (Political, Economic, Sociological, Technological, Legal, and Environmental) 

The PESTLE model evaluates external factors that would impact business and determine how to address these factors if found.

SWOT (Strengths, Weaknesses, Opportunities, and Threats) 

SWOT is one of the popular business analysis techniques. In this particular technique, both strengths and weaknesses of the organization are considered. It involves structuring and categorizing processes into opportunities and threats. This helps to determine the proper allocation of resources.

MoSCoW (Must or Should, Could or Would) 

This technique allows for prioritizing requirements by presenting a framework in which each condition can be evaluated relative to the others. Is it a must-have? Something the project should have? Something that could be improved? Or something useful that would be added to the future?

CATWOE (Customers, Actors, Transformation Process, World View, Owner, and Environmental Constraints) 

This technique helps business analysts understand different stakeholders’ perspectives and the impact that their views will have on the direction of the project. 

Apart from these techniques, there are many others such as Brainstorming, Mind Mapping, Business Process Modeling (BPM), Use Case Modeling, and others. It is important for business analysts to familiarize themselves with most of these techniques. Now, you might be wondering why you should even become a business analyst in the first place, right? For the rest of this business analysis definition article, let us try to answer this question.

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Reasons to Become a Business Analyst

Currently, there is a huge demand for business analysts, and listed below are some reasons why you should consider a career in business analysis.

  • It’s a flexible job role. You get to work on technical and the business streams
  • There is a great demand in this field, and you can expect essential career growth 
  • Due to its enormous growth, the salary paid is also high 
  • You get to learn new and innovative things 
  • You can interact with colleagues to know the needs of the business 
  • You can polish your communication skills by collaborating with stakeholders and by trying to understand their needs
  • You can become an expert in conducting surveys, workshops, and different levels of tests such as functional tests, unit tests, etc.
  • You can learn how to analyze and model data to deliver a great product, formulate suggestions and strategic solutions, validate the results obtained and discover appropriate trends in the system 

How is Business Analysis Different From Other Professions?

Business analysis work includes communicating among stakeholders, development teams, testing teams, and other departments. There are many other job roles that have similar job descriptions as that of a business analyst such as IT business analysts, technical business analysts, online business analysts, business systems analysts, or systems analysts. So, how is business analysis different from these job roles? 

Business analysis is slightly different from financial research, project management, quality assurance, organizational development, testing, training, documentation, and several other actions. But, depending on the organizational goals, a business analyst will act in one of the roles mentioned above.

Difference Between a Business Analyst and a System Analyst

The business analyst profession requires an entirely different set of necessary skills involving eliciting, analyzing, communicating, testing, and verifying requirements, and identifying the path to solve business problems and improve processes. On the other hand, system analysts mainly focus on creating and implementing specific systems with a more technical approach to the work.

Difference Between a Business Analyst and a Data Analyst

A business analyst’s responsibilities depend on the industry standards, and the main objective includes analyzing and deriving relevant solutions from data to meet business requirements. On the other side, data analysts help companies by analyzing data and using that data to perform proper actions to present value to the business stakeholders. Data analysts also indulge themselves in providing competitive analysis or in identifying business or marketing trends.

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Difference Between a Business Analysis and Data Analytics

In the business world, the terms business analytics and business analysis sound very similar. The primary difference between the two processes is that business analysis is more related to functions and operations. It depends on its architecture streams such as process architecture and enterprise architecture, whereas business analytics is usually dependent on data and reporting. It involves skills, technologies, past performance investigation, and information search. 

Business Analyst Jobs

Presently, the business analyst role is in high demand. According to Payscale, an entry-level Business Analyst with less than one year of experience gets an average salary of ?411,521. A business analyst with 1 to 4 years of experience earns an average salary of ?483,030. A mid-career business analyst having 5 to 9 years of experience makes an average of ?724,287. An experienced business analyst with 10 to 19 years of experience earns an average of ?925,673

Skilled business analysts are a vital part of a business structure because they are responsible for multitasking and doing many jobs like reporting, documenting, creating solutions, and tracking the stakeholder’s needs at the same time. According to a survey done by the Bureau of Labor Statistics, the business analyst role is likely to grow 19% by 2024. More the reason to consider a career in business analysis.


Applying business analysis techniques to a situation can make you an attractive applicant for jobs at many different companies and industries. In the present time of a rapidly changing business environment, companies that will identify and adapt to the new opportunities may find greater success than those still neutral. Whether you are looking to change your career domains or advance within your present company, acquiring a business certification can give you a wealth of opportunities. 

I hope you found this article on business analysis definition informative and interesting. If you want to become a Certified Business Analysis Professional do check out the Business Analysis Certification training offered by Invensis Learning. This program is in line with EXIN’s Business Analysis certification exam.

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Lucy Brown has many years of experience in the project management domain and has helped many organizations across the Asia Pacific region. Her excellent coordinating capabilities, both inside and outside the organization, ensures that all projects are completed on time, adhering to clients' requirements. She possesses extensive expertise in developing project scope, objectives, and coordinating efforts with other teams in completing a project. As a project management practitioner, she also possesses domain proficiency in Project Management best practices in PMP and Change Management. Lucy is involved in creating a robust project plan and keep tabs on the project throughout its lifecycle. She provides unmatched value and customized services to clients and has helped them to achieve tremendous ROI.


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